3 Messaging Shifts That Drive More Conversations

July 16, 2025 @ 12:00PM ET

Activity doesn’t equal pipeline. And pipeline doesn’t always equal profit.

Leslie Venetz, sales leader, creator, and author of the upcoming book Revenue Generating Pipeline, is joining us live to flip the script on pipeline development.

You’ll learn how to manage your territory like a mini-CEO, craft sales messaging that sparks two-way conversations, and lead meetings so valuable your prospects would pay to be in them.

If you're ready to ditch the “just hit your KPIs” mindset and build a territory strategy that converts? This one’s for you.

What You'll Learn:

How to create a “CEO of Territory” mindset

Ways to craft messaging that invites conversation

How to run meetings your buyers want to attend

Speakers:

Will Aitken
Founder
Will Aitken
Leslie-1
Founder
The Sales-Led GTM Agency

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