Sell more without selling
Account Management 101
By Leslie Douglas

It’s easier to grow revenue from current customers than chase cold leads—but upselling can feel awkward. In this video, Leslie Douglas (VP at Sell Better) shares how to expand accounts without being pushy, including what to say, when to say it, and how to keep relationships warm year-round.
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What's Inside:
How to stay in touch without being annoying
What signals to watch for that tell you it’s time to expand
The difference between upsell, cross-sell, and multi-department expansion
How to pitch an upgrade without sounding like a salesperson