Turn Webinar Leads into booked meetings
And fuel your sales pipeline
By Leslie Douglas and Jed Mahrle

Most webinar leads go cold because follow-up is too generic, too slow, or doesn’t happen at all. This guide from Leslie Douglas and Jed Mahrle walks you through a step-by-step system to turn attendees into booked meetings by treating webinar follow-up like a mini outbound campaign. Learn how to segment smarter, personalize your outreach, and use multi-channel tactics to keep warm leads engaged and moving forward.

What's Inside:
Smarter Segmentation Frameworks – Learn how to break down attendees by intent, title, and role to tailor your follow-up strategy.
1:1 Outreach Templates That Book Meetings – Email, voice note, and LinkedIn message examples for high-intent leads.
1:Many Campaigns That Still Convert – Email sequences, call scripts, and LinkedIn posts to re-engage no-shows or passive attendees.
Tips From the Experts – Real strategies and pro tips from Leslie Douglas and Jed Mahrle, including the “Recency = Relevance” rule and timestamp tactics.