Turn Webinar Leads into booked meetings

And fuel your sales pipeline
By Leslie Douglas and Jed Mahrle
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Most webinar leads go cold because follow-up is too generic, too slow, or doesn’t happen at all. This guide from Leslie Douglas and Jed Mahrle walks you through a step-by-step system to turn attendees into booked meetings by treating webinar follow-up like a mini outbound campaign. Learn how to segment smarter, personalize your outreach, and use multi-channel tactics to keep warm leads engaged and moving forward.
How to Turn Webinar Leads into Booked Meetings - Cover image

What's Inside:

Smarter Segmentation Frameworks – Learn how to break down attendees by intent, title, and role to tailor your follow-up strategy.

1:1 Outreach Templates That Book Meetings – Email, voice note, and LinkedIn message examples for high-intent leads.

1:Many Campaigns That Still Convert – Email sequences, call scripts, and LinkedIn posts to re-engage no-shows or passive attendees.

Tips From the Experts – Real strategies and pro tips from Leslie Douglas and Jed Mahrle, including the “Recency = Relevance” rule and timestamp tactics.

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