How to Build a Champion Who Sells When You're Not There

The conversations that decide your deal happen in rooms you'll never sit in. Finance, legal, and a skeptical VP all hear your pitch secondhand, and your champion is the one telling it.

Meredith Chandler, VP of Sales at Aligned, has built her approach around enabling buyers to sell internally: mapping the approval process, knowing who signs off, and predicting objections before they surface. Her starting point is simple: Champions are built, not found.

You'll see how to test whether someone has the motivation and internal credibility to carry your deal, and why they need a story they can repeat in their own words instead of a deck. Then you'll get the asks that make it a two-way exchange: stakeholder intros, meeting debriefs, and an honest read on internal politics.

Walk away knowing how to identify, equip, and work with a champion who sells your deal when you're not in the room.