A Step-by-Step System for Outbound Messaging That Converts
August 28, 2025 @ 12:00PM ET
Most outbound pitches fall flat because they focus on features instead of real problems.
In this show, Will Aitken and Keenan will share insights from their upcoming book GAP Prospecting and they will walk you through exactly how to build outbound messaging that resonates.
You’ll learn how to identify the problems your prospects actually care about, recognize the signals that suggest those problems exist, and use both to craft emails and calls that get results.
This session includes a live exercise you can run with your team and practical frameworks to sharpen your outreach immediately.
What You'll Learn:
How to map the key problems your product solves
The signals to watch for that indicate prospect pain
New templates and talk tracks that make your outbound pitch land
