Build An AI Outreach System That Still Sounds Like You

Everyone's using AI to write outreach now, and prospects can tell. The personalization reads generic, the tone lands flat, and reply rates pay for it.

Hans Dekker walks through the exact AI-assisted outreach workflow he runs, where an agent handles the research and the first drafts, and where a rep has to step back in to keep every message sounding like a real person wrote it.

You'll see what strong agent pre-work actually looks like versus the surface-level personalization that screams bot, the specific checkpoints where a human edit saves the reply, and how to turn the whole thing into a system instead of a one-off prompt.

Walk away with an AI-assisted outreach workflow you can run every week, on any stack, without it sounding like a bot wrote it.