Asking a prospect for their budget almost never gets you a straight answer. It gets you a stall, a vague range, or a flat "we haven't figured that out yet."
We will break down how to get a real number without ever asking for one directly.
You'll get the exact sequence for opening with impact and cost-of-inaction questions before money comes up, the anchoring language that gets a prospect to react to a range, and the proxy questions (team size, tool stack, headcount) that reveal budget indirectly.
Plus the follow-up phrasing for when a prospect deflects, lowballs, or says they haven't allocated for it yet. Walk away with a script for surfacing a prospect's real budget range without ever asking what their budget is.
What You'll Learn:
The exact question sequence to anchor budget before naming a number
Proxy questions that reveal budget through team size and tool stack
Fallback phrasing for when a prospect still won't commit to a number
