How to Identify and Engage Champions to Move Deals Forward

November 13, 2025 @ 12:00PM ET
Struggling to get deals unstuck? The right people inside an account can help move things forward, but only if you identify and engage them correctly.

Join Meg Misiak as she shares hands-on strategies for spotting champions early, empowering them to advocate for your solution, and leveraging their influence to keep deals progressing. 

You’ll see practical frameworks for mapping account roles, providing value without overloading, and building trust during discovery and demo conversations.

We will teach you how to unblock stalled deals, facilitate multi-threading, and keep your champions motivated throughout the sales cycle. By the end, you’ll leave with a repeatable approach to turn key stakeholders into active advocates who drive deals forward.

What You'll Learn:

How to identify genuine champions and map account influence

Techniques to engage and empower champions to advocate internally

Strategies to leverage champions to unblock deals and accelerate the sales cycle

Speakers:

Will Aitken
Founder
Will Aitken
Meghann-1
Head of Sales
Sales Magic with Meg