How to Run Multi-Channel Prospecting That Converts

Most sellers say they are multi-channel, yet prospects still ghost them.

James Buckley is joined by Donald Kelly and Charlotte Lloyd to show how to actually coordinate email, calls, LinkedIn, and a fourth channel so every touch builds on the last. This show reframes multichannel as a coordination problem, not a volume problem.

You will learn how to decide which channel to start with based on real signals, how to keep one clear storyline across formats, and how to use channel switches as pattern interrupts when prospects say “send me information” or go quiet. The focus is on fewer, better touches that feel intentional instead of repetitive.

By the end of the show, you will leave with a simple multichannel sequence you can run this week, plus clear rules for when to keep going, when to pause, and how to restart conversations without sounding desperate or annoying.