Competitor accounts aren't dead ends. An account already using a competitor is proof of budget, problem awareness, and category interest. The only question is timing and approach.
Del Aryiku and Jennifer Peters will break down how to read the signals that tell you when a "locked" account is actually ready to move, and how to get in without creating friction.
You'll learn the messaging frameworks that open doors, what to never say when approaching a competitor account, and how to stay relevant over a 90-day to 6-month window so you're top of mind when timing shifts.
If you've got competitor accounts sitting in your pipeline untouched, this session gives you a clear path forward.
