The opener decides whether a cold call turns into a conversation or a hang-up. In December, that window gets even shorter, with prospects wrapping up the year or already halfway out the door.
This episode reframes end-of-year calling: December calls aren’t about closing, they’re about booking January.
You’ll hear what a strong opener sounds like, which common openers kill the call, and how to adjust your timing and tone around holiday schedules. Plus, how to use end-of-year planning as your reason to talk.
Here’s what you need to to book a January meeting that holds.
What You'll Learn:
The openers that earn the next 30 seconds, and the ones that kill the call
When to call around holiday schedules and how to shift your tone
How to use end-of-year planning to book January meetings that hold
