Are your webinars generating leads, but not revenue?
Join Leslie Douglas and Becca DeBortoli as they break down how to evolve your webinars from one-off lead generation events into strategic sales opportunities.
You’ll learn what high-performing teams do differently — from aligning content to funnel stages, to building automation into follow-up, to tracking downstream metrics that matter. You’ll walk away with a full-funnel strategy that drives real revenue — not just names on a list.
What You'll Learn:
How to structure webinars for different funnel stages and business goals
Ways to equip sales teams with actionable webinar intelligence
Strategies for measuring webinar success through pipeline metrics
