How to Uncover Real Decision-Makers During Discovery

December 1, 2025 @ 12:00PM ET
Great discovery doesn’t just uncover pain, it uncovers power.

Jonathan Attar will share how to stop running “comfortable” calls that go nowhere and start connecting with the people who can actually say yes. 

With insights from leading over 1,000 intro calls, Jonathan will break down how to identify true decision-makers, ask smarter questions to reveal power dynamics, and earn credibility with senior authority without coming off as pushy.

You’ll learn how to spot influence cues during discovery, respectfully ask for access when you’re stuck below power, and position yourself as a trusted advisor instead of just another seller pitching a demo.

What You'll Learn:

The cues that reveal who truly holds decision-making power

Smart, natural questions to uncover influence in discovery

Credibility plays that earn you access to senior authority

Speakers:

Will Aitken
Founder
Will Aitken
John-4
Sr. Account Executive & Sales Specialist