Live Cold Calls: Watch the Framework in Action

July 16, 2026 @ 12:00PM ET

The best way to learn cold calling isn't a script. It's watching someone pick up the phone and actually dial.

Jack Frimston and Zac Thompson of We Have A Meeting built their approach around one idea: sound like a human, not a sales rep. They'll walk through their anti-script framework before picking up the phone live on the show.

They'll cover the openers that break the pattern of a typical sales call, how disarming honesty keeps prospects on the line, and the questions that let people sell themselves on staying. Then come the live dials, with real-time debrief after each call.

Walk away with a steal-ready cold call framework you've already seen work in real time.

What You'll Learn:

How to open a cold call without sounding like every other rep

The disarming honesty technique that keeps prospects on the line

What separates a cold call that lands from one that flops

Speakers:

Will Aitken
Founder
Will Aitken
Jack-Apr-20-2026-06-06-41-8220-PM
Co-Director and Co-Host
We Have a Meeting
Zac
Founding Director
We Have a Meeting