---
title: "Live & Unfiltered: Cold Email & Cold Call Teardown"
description: A live cold email and cold call teardown, scored and rewritten in real time using a repeatable pitch rubric.
image: https://content.sellbetter.xyz/hubfs/Live%20%26%20Filtered%20Series%20Image.png
---

[![](https://content.sellbetter.xyz/hubfs/SB%20x%20WHAM.png)](https://sellbetter.xyz/the-daily-sales-show)

# Live & Unfiltered: Cold Email & Cold Call Teardown

October 15, 2026 @ 12:00PM ET

A weak cold email or cold call isn't a mystery. It has a specific, findable reason it isn't working.

This show reviews real submitted cold calls and cold emails live, scoring each one against a clear rubric before rebuilding it on the spot.

Watch a real submission get diagnosed line by line, whether that's the subject line, opener, value prop, and CTA for a cold email, or the opener, objection handling, and close for a cold call. Then watch it get rebuilt in real time, with the reasoning behind every change explained as it happens.

Walk away with a rubric you can run on your own pitch and know exactly which line to fix first.

### What You'll Learn:

How to score a cold email or cold call against a clear rubric

What separates a weak opener from one that earns a reply

Ways to rewrite a pitch line by line using the same process

### Speakers:

[![Jack-Apr-20-2026-06-06-41-8220-PM](https://content.sellbetter.xyz/hubfs/Jack-Apr-20-2026-06-06-41-8220-PM.jpg)](https://sellbetter.xyz/show-speakers/jack-frimston)

[Jack Frimston](https://sellbetter.xyz/show-speakers/jack-frimston)

Co-Director and Co-Host

We Have a Meeting

[![Zac](https://content.sellbetter.xyz/hubfs/Zac.png)](https://sellbetter.xyz/show-speakers/zac-thompson)

[Zac Thompson](https://sellbetter.xyz/show-speakers/zac-thompson)

Founding Director

We Have a Meeting

[![SellBetter black](https://content.sellbetter.xyz/hubfs/SellBetter%20black.svg)](https://sellbetter.xyz)

Copyright © 2025, Sell Better