Mastering the First 7 Seconds of Your Cold Calls

October 6, 2025 @ 12:00PM ET

A lot of cold calls fail in the first 7 seconds. A long-winded intro, robotic tone, or generic opener can lose your prospect before you even get started.

Ivan Baranenko will break down the art and science of cold call openers. You’ll learn how preparation, tone, and word choice set the stage for success, and why the way you start the call often matters more than the script that follows.

He will share his proven opener styles, from value-first to direct and conversational, along with examples and roleplays that show how to keep prospects engaged from the very first moment. 

If you’ve struggled to make cold calls feel natural, this session will give you the confidence and frameworks to make every dial count.

What You'll Learn:

How to prepare for calls so your openers feel confident and relevant

The tonality, pace, and energy shifts that make prospects want to listen

Proven opener styles you can adapt and test in your own calls

Speakers:

c.H.30.d5a81f3c9600eda48da91593d3c9bf11.James-w_background-1
Host & Content Creator
Sell Better
Ivan
Business Development Representative
Salesforce