Signals vs. Triggers: The Small Distinction That Changes How You Sell
March 27, 2026 @ 12:00PM ET
Most sellers chase triggers and send outreach that still gets ignored.
Join host Will Aitken and guests Heath Barnett and Leslie Venetz to break down how signals and triggers actually work together in modern outbound.
They’ll show how to stack signals, map them to buyer stage, and turn them into outreach that clearly answers why them and why now.
Walk away with a repeatable way to spot weak signals fast and write stronger first messages using real examples like job changes, review site activity, email engagement, and website behavior.
What You'll Learn:
The difference between signals, triggers, and action
A simple first message recipe that converts signals into buyer relevant outreach
