The End-of-Year Cold Calling Playbook

December 3, 2026 @ 12:00PM ET

A December cold call isn’t a December sales call. It’s a January calendar play, and right now you have plenty of room to run it.

This episode covers how to earn attention from distracted buyers at year-end. They’re already mapping out next year, their January calendars are still empty, and competitors have gone quiet.

You’ll get word-for-word openers built for planning season, plus reflection hooks and timing hooks that give prospects a reason to book now. You’ll also get talk tracks that turn “call me in January” into a specific date on the calendar.

Walk away ready to turn December cold calls into booked January meetings.

What You'll Learn:

Year-end openers that earn the first 10 seconds with distracted buyers

Talk tracks that turn “call me in January” into a specific date

How to keep January meetings warm through the holidays and cut no-shows

Speakers:

Will Aitken
Founder
Will Aitken
Georgia
Business Development & Content Operations Manager
Selling Sara