The Outbound Process That Drives More Replies

July 30, 2025 @ 12:00PM ET

Sending cold emails without a real strategy? That’s why they’re not landing.

Join Jed Mahrle and Patrick Spychalski as they show you how to stop treating outbound like a to-do list and start thinking like a campaign strategist. 

You’ll get a repeatable structure for building your own campaign brief, including the key questions every seller should ask before hitting send.

We’ll even build a sample campaign live on the show so you can see the process in action.

What You'll Learn:

How to map campaigns with intent, not guesswork

What messaging themes drive action across every touch

A plug-and-play campaign brief your team can use now

Speakers:

Leslie Profile Pic
VP of Sponsorships
Sell Better
Founder
Practical Prospecting
Patrick-Jun-26-2025-02-06-11-7619-PM
Co-Founder
Kiln