The Outbound Stack Audit: What to Keep, Cut, and Add

The sales tech market has never been louder. AI SDRs, signal platforms, enrichment tools, and outbound automation are all competing for stack real estate, creating overlap, budget waste, and tools that quietly undermine the outbound motion they're supposed to support.

Helena Klaus brings a research-grounded perspective to one of the most bloated conversations in sales right now. Her work on outbound cadences and stack adoption gives her a clear-eyed view of what teams are actually using versus what just has good marketing.

We’ll cover the outbound tool categories that genuinely matter in 2026, from data enrichment and intent signals to sequencing and AI agents.

Also, we’ll go over why outbound cadences now start with marketing, and what that means for how reps and leaders think about stack ownership across go-to-market.