Write Cold Emails That Get Replies

Most sales emails fail because they try to do too much and end up getting ignored or filtered.

James Buckley is joined by Richard Illingworth and Akshaya Ravi to break down the cold email frameworks that are actually working right now. This show focuses on how inbox behavior has changed, what hurts deliverability, and why simpler emails with clear structure outperform clever templates.

You will learn the difference between writing a good email and sending a deliverable one. Richard and Akshaya will walk through practical habits sellers control, plus proven frameworks that make emails easy to read, easy to reply to, and easy to adapt across personas and signal strength.

By the end of the show, you will walk away with clear cold email frameworks you can use immediately, including how to follow up without sounding automated and how to turn outreach into conversations that build real pipeline.