The Full Outbound System: What to Say and When to Say It

Long sequences spread effort across the wrong people. A strong outbound system does the opposite: it decides who deserves outreach, what to say when you get there, and when to move on.

Adia Toll, Director of Revenue at Zipico, built an outbound system that drove 87% of total revenue. Her team averaged just 2 to 3 touches per lead and never ran more than 5, even on their highest-priority leads.

She's walking through the full system, starting with how to segment and prioritize your list so outreach only reaches the right people. From there, she'll cover how to make every touch carry real value and how to get to "Know / No" fast, so the time goes to conversations instead of chasing.

Walk away with a full outbound system built to drive conversations and revenue, not activity. Fewer touches, better aimed, with a clear sense of what to say and when to say it.