---
title: "The Full Outbound System: What to Say and When to Say It"
description: "The full outbound system behind 87% of revenue: segment, prioritize, and get more conversations in 2 to 3 touches, not long sequences."
---

[![](https://content.sellbetter.xyz/hubfs/64ef0e48d81415ffca259d5d_the_daily_sales_show-logo%201.svg)](https://sellbetter.xyz/the-daily-sales-show)

# The Full Outbound System: What to Say and When to Say It

October 13, 2026 @ 12:00PM ET

Long sequences spread effort across the wrong people. A strong outbound system does the opposite: it decides who deserves outreach, what to say when you get there, and when to move on.

Adia Toll, Director of Revenue at Zipico, built an outbound system that drove 87% of total revenue. Her team averaged just 2 to 3 touches per lead and never ran more than 5, even on their highest-priority leads.

She's walking through the full system, starting with how to segment and prioritize your list so outreach only reaches the right people. From there, she'll cover how to make every touch carry real value and how to get to "Know / No" fast, so the time goes to conversations instead of chasing.

Walk away with a full outbound system built to drive conversations and revenue, not activity. Fewer touches, better aimed, with a clear sense of what to say and when to say it.

### What You'll Learn:

How to segment and prioritize so outreach only reaches the right people

Getting to "Know / No" in 2 to 3 touches, with 5 as the ceiling

How to get more value out of every touch and optimize for conversations

### Speakers:

[![c.H.30.d5a81f3c9600eda48da91593d3c9bf11.James-w\_background-1](https://content.sellbetter.xyz/hubfs/c.H.30.d5a81f3c9600eda48da91593d3c9bf11.James-w_background-1.jpg)](https://sellbetter.xyz/show-speakers/james-buckley)

[James Buckley](https://sellbetter.xyz/show-speakers/james-buckley)

Host & Content Creator

Sell Better

[![Adia Toll](https://content.sellbetter.xyz/hubfs/Adia%20Toll.jpeg)](https://sellbetter.xyz/show-speakers/adia-toll)

[Adia Toll](https://sellbetter.xyz/show-speakers/adia-toll)

Director of Revenue

Zipico

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