The Full Outbound System: What to Say and When to Say It

A cadence tells you when to reach out. It doesn't tell you what to write, and that's the half where most outbound falls apart.

Adia Toll, Director of Revenue at Zipico, built an outbound system that drove 87% of total revenue. She's sharing the timing and the language behind it.

You'll see the full 8 to 12 touch sequence with the channel and the message for each day, plus example emails, cold call scripts, and LinkedIn DMs for the touches that carry the most weight. She'll also cover how the cadence flexes for seniority and deal size, and the signals that say skip ahead or back off.

Walk away with a day-by-day, channel-by-channel sequence, and the language for each step, ready to load into your cadence tool the same day.