How to Automate Campaigns Without Losing Personalization
May 12, 2025 @ 12:00PM ET
Is your sales automation helping or hurting your pipeline?
Join David Chevalier, CEO of Surfe, as he reveals which parts of your sales process should be automated — and which should never be. Learn why most automation efforts fail to deliver results and how to implement "smart automation" that removes friction without removing humanity.
He’ll deliver practical guidance to leverage technology while still building the genuine connections that actually close deals.
What You'll Learn:
How to identify which sales tasks should & shouldn't be automated
Ways to implement automation that enhances rather than replaces personalization
Strategies for staying human in an increasingly AI-driven sales environment
